To help spread holiday cheer, we wanted a sticker we could put on all our outgoing orders. Since “Novo” is a four-letter word, it didn’t take long for Santa’s iconic “HOHO” and the familiar and playful “XOXO” to come to mind. I stacked these phrases and carefully adjusted the kerning to keep all the “O’s” perfectly aligned. We used traditional Christmas red and green, as well as blue for our Jewish friends and family.
This was a quick and rewarding project that added a bit of fun and personality to the Novo brand. It still makes me smile when I see them on our holiday packages.
- Design
